your company's needs
The truth? Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed the SEO results you're looking for. Before delving into the email marketing software that will best suit your company's needs, you first need to define your goals. What do you want to achieve from email marketing? Do you simply want to send new prospects your company's promotional message or are you seeking to build long-term relationships with current and future clients? Do you need a response straight away or do you like to keep your audience interested in a more subtle appro